Every salesperson needs a killer sales presentation. The presentation lets the customer know that your product provides the solution they need. It also shows that your organization provides the professionalism and dedication they expect.

In today’s business environment, time is at a premium. Buyers and other stakeholders can only give you a tiny slice of their fractured attention. With so many tasks competing for your customer’s attention—not to mention rival salespeople—how do you stand out from the competition and secure the business?


1. Make Meeting Access a Snap

Make joining your online presentation as easy as typing in a URL. Avoid time consuming downloads. If they take too long or don’t work for some reason, your presentation sinks. Also, make it simple for your customers to add participants. You want all potential stakeholders to hear your presentation, so encourage your attendees to invite others!

2. Optimize Content

When you are emailing a presentation, remember that you are not present to provide color and context. The presentation itself must tell the story. When you are there to give the presentation, you provide the color and context. In that case, don’t overdo it with the visuals. Visuals are an aid; you tell the story. Don’t let visuals steal the customer’s focus.

3. Use Video to Your Advantage

Internet videos can do more than promote cats as fun pets. They can promote your business. Using personalized video content drives customer engagement. Dustin Grosse, CEO of Clearslide, notes that his Clearslide sales team experienced a 60-percent increase in open rates after implementing personalized messages in Clearslide’s video mail feature.

4. Measure Customer Response

To know if your presentations are working, you need a metrics system that measures customer responses. When you send out email presentations, be sure to record customer engagement. How many customers open the presentation? How much time do they spend on each segment? What parts do they skip?

5. Adapt Presentations

Nowadays, customers do heavy research before they even talk to a salesperson. In such an information-heavy business environment, it is crucial for salespeople to avoid belaboring what the prospects already know. Find out where they are in the buying process, and present only what they need to hear to get to yes.


Ryan Krutzig is a seasoned sales and operations professional based in Minnesota. Read more of his leadership advice or check out his Twitter!