The Minnesota Vikings have a great chance of making it to the Super Bowl. Only one game stands in the way of them and the big game. If the Vikings do make it, they will become the first team in NFL history to play a Super Bowl in their home stadium. If that becomes the case, Minneapolis could see a potentially huge and positive impact on their economy.

According to USA Today, cities that host the Super Bowl have the potential to earn an impact of $200 million to $500 million on the local, regional and state economies. Over a million people attend the big game, and the majority of those attendees are from outside of the local city. If the Super Bowl can have this large of an impact from non-home towns, it is hard to imagine what a home team would bring in.

A hometown game would bring in a more significant number of fans, which would further increase the local, regional and state economies. Even if Viking fans do not enter the stadium for the game, the surrounding area can expect thousands of more fans who want to be around the action. Locals may also spend more on memorabilia.

Unfortunately, since there has never been a home team playing in the Super Bowl, it is hard to estimate the potential economic impact. However, we can look at another interesting statistic. Last week the College Football Championship game was held in Atlanta. Both competing teams were within decent driving distance, which drove actually drove down sales. The game was estimated to bring in $85 million for the city but was closer to $65 million. While that is still a tremendous impact, it was not as high as expected. Since many attendees decided to stay at home or elected only to stay one night, hotels and restaurants did not make as much money off the game.

Currently, it is unclear how the Super Bowl with effect Minneapolis. If the Vikings do beat the Eagles this weekend, it could be an exciting outcome for the city. However, if the Eagles advance to the big game, Minneapolis could expect a traditional economic result.

*Author’s note: Other factors affect the economic outcome of the game, including the opponents and weather.

Ryan Krutzig is a seasoned sales and operations professional based in Minnesota. Read more of his leadership advice or check out his Twitter!


This article was originally published on Ryan Krutzig’s LinkedIn Profile.