When it comes to business, a sales email can be one of the best ways to get more customers and produce more sales for your product. But you need the right kind of approach. If you come to the email in the wrong fashion, you could end up pushing away customers or failing to get them convinced about your promotion. Here’s what you should do:


Understand Your Market

The first key your sales email is understanding your market better. When you know your customers, you can mention their deepest desires and get them onto your side quickly. That way, you build more rapport.

Use Benefits in the Subject Line

The subject line is the first thing your subscribers will see. Therefore, it is crucial that your subject line gets across the major benefits of your offer. You only have a few words to do it, so make them count. Then, your subject line acts as clickbait.

What Your Character Counts Mean

Your character count of the subject line is crucial. Too many characters and it will be cut off. So keep it short, so you can set the tone in the body of the email instead of giving away too much.

Get to the Point

Don’t drag on and on when sending emails. People want you to get to the point. If not, their attention span will virtually demand that they click away and do something else. Don’t blame your customers for being distracted. It is just the nature of the world today and something you need to be willing to accept if you want to sell online.

Offer a Link to Your Site

Too many businesses make the mistake of sending an offer to their customer or trying to promote their offer without offering an easy path back to their site. It is not enough to get them excited about what you provide. You need to make the action simple.


If you want to get more sales with your emails for your business, it takes a good strategy. Without a solid plan, you risk not having enough sales generated by your marketing to make it worth your while. So use the five tips above and make sure you’re getting all the sales you deserve for your company through your mailing list.


Ryan Krutzig is a seasoned sales and operations professional based in Minnesota. Read more of his sales blogs or check out his leadership advice!